Advanced PGP in Advertising, Media & Communication Management

Advanced Post-Graduate Program in Advertising, Media and Communications Management is an unique program that prepares students for the advertising and communication industry in the role of strategic planning and decision-making. This program focuses on media management, emphasizing on consumer driven communication for advertising messages, communication strategies, promotion and journalism in media, and management of these with relevance to cost and time efficiency.

Modules Covered: Eligibility Duration
  • Trimester 1
  • Basics of Principles Management
  • Fundamentals of Marketing Management
  • Fundamentals of Financial Management
  • Fundamentals of Statistics
  • Fundamentals of Economics

  • Trimester 2
  • Fundamentals of Organisational Behaviour
  • Fundamentals of HR Management
  • Food & Beverage Production Management
  • Food & Beverage Service Management
  • Fundamentals of Tourism

  • Trimester 3
  • Advertising Principles
  • Brand Management
  • Media Planning
  • Corporate Communications
  • Consumer Behavior
  • Aesthetics of Design
  • Communications Research
  • Public Relations and Event Management
  • Communication Theories, Media Laws and Ethics

  • Trimester 4
  • Industrial Internship, Project Report & Viva Voce
  • Case Study, Group Presentation and Viva Voce
 Graduate in any discipline 1 year (weekdays)

 

Salient Features: Certification
  • UGC recognised course
  • Course designed by industry experts
  • Good faculty with PhD/IIM and Industry experience
  • 100 % placement assistance
  • VC enabled classrooms
 Awarded by MS University

 

Media and Communications Management

Industry Highlights:
In the media sector there is a great demand for managers with strategic skills. This is because the successful management of a media business and the development of media products take an extremely broad knowledge of social trends and developments combined with business management expertise. Decision-makers with sound judgment are in demand.

Job Prospects:
Successful graduates of this program will launch their careers with:

  • Advertising agencies
  • Independent media management companies
  • Marketing companies
  • Multi-media owners and sellers
  • Research companies
  • Advertisers

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